Web log, more popularly known as blog these days; has found a lot of usage for people or enterprises aside from its former role as a web diary. Gone are the days when it is used for personal purposes such as having a way to express oneself to other people and getting to know if they liked what has been posted. Businesses now fashioned blogs as a part of their marketing and Search Engine Optimization (SEO) campaign to increase sales or the traffic of internet users within their websites. This takes place when a blog is made to support the main site of a business. Such blogs have contents related to the product or service that is being offered by the company. It also has some links that people would not miss to click and it will redirect them to the main site.
A blogger however, who wants to use the internet to earn can also look at the entrepreneurial side of blog as an advantage. To do this a person must look for topic that is close to his or her heart and has the possibility to attract a lot of audience. As an example, a blogger who is fond of playing the violin could create a blog with a goal to earn money aside from being able to share a lifelong passion. As that person's blog gains popularity through the quality of content, that he or she publishes a lot of advertiser will be enticed to place their ads. This creates passive earnings ranging from just a $100 dollar or whopping prices that cannot be even earned through working as an employee. The advantage of passive income is that there is no need for the blogger to get out of their homes since they can optimize or write the content of blogs at the comfort of their own homes. Certain blogger tutorials, tip and tricks, customization and widgets aside from the aforementioned can be found scattered all over the internet. All that a prospective blogger has to do is to make researches and employ certain techniques such as the SEO to dominate the Search Engine Results Page (SERP's) rankings. Google is considered the leading engine these days. It will be beneficial if the blogger would concentrate on Google's rules and updates since it has more than 70 percent of the global market share. This way that person's blog will be on top of the searches. One of Google's owned platforms that enables free blogging is that of the "Blogger". Although the company owns it, there is no bias to rank the blogs and it would still need optimization to be well known. A person who is serious in this kind of field would surely find blogging interactive and interesting because of the competition that the rankings create. Aside from that, earnings can lead to whopping amounts as a reward for the bloggers efforts.
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