With so many options out there in printing and designing greeting cards, many people just get trapped into choosing "template based" and commercial type designs for those cards. If you look at the options that a typical greeting card printer, you might "think" that you have lots of customization controls, but in truth, you will just be creating a derivative permutation of most of those common templates out there.
Let me give you a reason, in fact five reasons, to actually try to go beyond that. Let me give you the real facts why you should customize cards with your own unique messages and design content. Believe me, once you hear the arguments, you will also find it quite pertinent to always customize your own greeting cards.
1. Because it gets read more. Obviously, a more customized card gets read more. Why? Well because people always pay attention to anything that looks and sounds new. By providing something really different for readers to read, you will encourage them to read your greeting card message front to back.
This is a lot more exciting than reading all the stale and derivative messages out there, all saying the same thing (and sounding insincere about it). That is why you should think at least of adding more customized messages to your card.
2. Because you get more responses. Customization is a good idea for cards, also because you get more responses. Since your customized cards get read a lot more, you of course will elicit a lot more responses. Be it good or bad, real or not, more greeting cards typically have more people writing back or responding to its author or designer.
So if you do want people to replay or respond, such as in the case with marketing cards, then it is pertinent that you customize your prints properly.
3. Because it reflects good on you. Another great perk when you customize your card is that it will reflect good on you. As a designer, you can use your cards as a medium for public relations. Depending on the positioning of your logo and the theme of your design, you can help yourself create a better impression of you or your company through the quality and message of your cards. The better your design is, the better you look really. That is why you should consider customizing your greeting cards further.
4. Because it makes you more competitive. If you are using those card for advertising and marketing, using more customized designs of course will make those cards more competitive.
People are tired of the usual fanfare when it comes to design, and by providing something fresh and new you can beat all the other derivative cards out of the marketing water. So if you are facing tough competition, believe me, it will help a lot for you to add more customized elements.
So do not just sit there reading or doing nothing. Make sure that you have really customized your cards correctly. There are really great advantages if you do more custom jobs towards your cards, and you should not miss this great opportunity. Believe me, you will regret a lot of things if you get too shy with greeting card customization.
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